By BWC Team in 2023

Self-publishing on Amazon has become increasingly popular in recent years due to its accessibility and convenience. However, writers often find themselves wondering when the best time is to start Amazon self publishing. The answer to this question is not straightforward, as it depends on several factors such as the readiness of the book, market demand, and the author's marketing plan. In this blog, we will explore these factors in detail and provide guidance on when the best time and what are the factors to keep in mind when starting self-publishing on Amazon. Keep reading!

Understanding the Amazon Self Publishing Landscape

Amazon self publishing, often called Amazon Kindle Direct Publishing (KDP), is a way for writers and authors to publish their own books and reach a wide audience. With Amazon self publishing, you can share your stories, knowledge, or creativity with readers all over the world. It's like being your own boss in the world of books, allowing you to independently publish your work without needing a traditional publishing company.

Different Formats And Options For Self Publishing On Amazon

When you choose Amazon self publishing, you have several formats and options to publish your book:


These are digital books that people can read on Kindle devices or through the Kindle app on smartphones and tablets. Ebooks are popular because they're easy to access and can reach a global audience.


If you prefer a physical book, Amazon allows you to create paperbacks. Readers can order a physical copy of your book, and Amazon prints and ships it when someone buys it.


Amazon also offers Audiobook creation through ACX (Audiobook Creation Exchange). You can either narrate your book yourself or hire a professional narrator.

Advantages Of Amazon As A Self-Publishing Platform

Amazon is a popular choice for self-publishing for several reasons:

Wide Reacha

Amazon is one of the largest online retailers globally, so your book can reach millions of potential readers.

Ease of Use

The Amazon KDP platform is user-friendly, making it accessible for authors with little technical knowledge.


You have full control over your book's content, cover design, pricing, and release schedule. You can also make changes to your book even after it's published.


You earn royalties on every sale, and Amazon offers competitive royalty rates, which means you can make money from your writing.

Factors to Consider Before Starting Amazon Self Publishing

Before diving into Amazon self publishing, there are important factors you should think about:

Self Assessment

Ask yourself if you're truly prepared to self-publish. This means being honest about your writing skills, patience, and dedication. Self-publishing requires taking control of every step, from writing to marketing, so be sure you're up for the challenge.

Goal Setting

Clearly define what you want to achieve with your book. Are you writing for personal satisfaction, to make money, or to establish yourself as an author? Your goals will shape your publishing approach.

Market Research

Identifying your target audience is like finding your book's fans. Who will enjoy your story or benefit from your knowledge? Knowing this helps you tailor your book and marketing efforts.


The financial side of self-publishing is vital. Consider the costs of editing, cover design, marketing, and more. Make a realistic budget, so you don't overspend. Remember, you're not just an author but also a publisher, so manage your finances wisely.

Timing Matters: When to Start Amazon Self Publishing

When you decide to start self-publishing your book on Amazon, timing can make a big difference in your success.

Here's a simple breakdown of why timing matters:

The "Ready" Phase: Preparing Your Manuscript And Cover Design

Editing and Proofreading

Before you publish, make sure your manuscript is polished and error-free. Editing and proofreading ensure your book is of high quality and well-received by readers.

Book Cover Design

Your book cover is the first thing people see. Invest in a professional and eye-catching design that accurately represents your book's content. A great cover can attract more readers.

Navigating Amazon's Publishing Calendar

Seasonal Trends

Consider the time of year when you plan to release your book. Certain genres and topics are more popular during specific seasons. For example, holiday-themed books do well in the lead-up to the holidays.

Avoiding Competition

Research other books similar to yours. Try to avoid launching your book at the same time as a highly anticipated release in your genre. Less competition can help your book get noticed.

Leveraging Current Events and Trends

Tapping into Relevant Topics

Keep an eye on current events and trends that relate to your book. If your story aligns with a hot topic or trend, it's a great time to publish. It can increase your book's visibility.

Timing Your Book Launch Strategically

Plan your book launch carefully. Consider whether you want to coincide with a specific event or time of year. Creating a buzz around your book's release can boost its chances of success.

Learning from the Experience

When you start self-publishing on Amazon, it's important to pay attention to your sales data and what your readers are saying.

Here's why:

Sales Data

Keep an eye on how many copies of your book are selling and when. This information can help you understand which marketing strategies are working and when your book is most popular. You can find this data in your Amazon KDP dashboard.

Reader Feedback

Reviews and comments from your readers are like gold. They can tell you what people liked about your book and what they didn't. Pay attention to constructive criticism and use it to improve your future work.

Making Improvements for Future Publications

Nobody writes a perfect book on their first try. Even famous authors revise and edit their work. So, after you've published your book, consider these steps to improve your future publications:

Edit and Polish

Take the feedback you've received and use it to make your next book even better. Fix any mistakes, clarify confusing parts, and tighten up your writing.

Professional Help

Don't be afraid to hire an editor or a cover designer. A polished, professional-looking book is more likely to attract readers.


Try different genres, writing styles, or cover designs. You'll learn what works best for you and your audience through experimentation.

Networking and Connecting with Other Self-Published Authors

Writing can be a solitary pursuit, but connecting with fellow self-published authors can be incredibly helpful:

Learn from Others

Join online forums or social media groups for self-published authors. You can learn about new marketing strategies, find writing tips, and get support from people who understand the challenges you face.


You might find opportunities to collaborate with other authors on joint projects, promotions, or even co-authored books.

Stay Inspired

Writing can be tough, but connecting with other authors can help you stay motivated and inspired. Share your successes and challenges with your fellow authors, and you'll find a supportive community to help you along the way.

In self-publishing, there's always something new to learn, and by analyzing data, improving your work, and connecting with others, you'll keep growing as an author.

Key Takeaways

Self-publishing on Amazon can be a rewarding and profitable experience for aspiring writers. However, it is essential to consider several factors before deciding when the best time is to start. Writers should ensure that their book is thoroughly edited and proofread, has an eye-catching cover and compelling blurb, and that there is a market demand for the book's genre. Additionally, authors should have a solid marketing plan in place to promote their book effectively. By carefully considering these factors, writers can make an informed decision on when the best time is to start self-publishing on Amazon, and increase their chances of success in the competitive world of self-publishing.

So, if you're ready to take the next step in your publishing journey, sign up at Book Writing Cube today and start self-publishing with confidence.

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